SEAT UPDATES ITS RANGE, FROM THE TARRACO TO THE Mii

  • SEAT is making enhancements to its range to improve attractiveness and usability
  • The updates add new convenience features, safety technologies, a wider choice of trims and fresh colour options

Martorell, 09/07/2019. SEAT is bolstering its vehicle line-up with a host of model year changes in order to improve the attractiveness and usability of its vehicles, while at the same time increasing safety and peace of mind for customers.

The additions to each of the vehicles will provide greater choice for SEAT’s customers, allowing them to specify a vehicle that meets their needs exactly, no matter how varied their demands, and deliver even greater value.

An expanding range of choices, for a growing range of needs
The Alhambra will benefit from a standard 6.5-inch navigation system, traffic sign recognition and blind spot detection across all trim levels, helping make the versatile and popular MPV even safer. It will also gain a new colour option: Reflex Silver.

The Ateca will now benefit from an upgraded 8-inch infotainment system as standard, replacing the old 6.5-inch system, with black interior panelling for all trims. Customers will also benefit from two additional USB ports in the rear on SE, FR and XCELLENCE trims.

FR and XCELLENCE trims will also benefit from a frameless rear view mirror for ease of sight when reversing. Lastly a new colour will be added to the palette: Crystal Black.

SEAT’s smallest SUV, the Arona, has a new colour option, Emoçion Red, a choice that is also available on the Ibiza hatchback. Arona gains DAB across the range and heated seats are added to FR Sport and XCELLENCE Lux trims.

The best-selling SEAT Leon receives a number of updates, primarily the introduction of the Sport Black Matt special version. Adding to the already impressive design of the Leon, Sport Black Matt adds black exterior mirrors, a black front grille frame, microsuede seats, black interior roof, 18” alloy wheels in performance black and the convenience pack.

For the Leon Estate (formerly named the Leon ST), the Sport Black Matt adds black roof rails too. The Leon’s colour palette expands to include Emoçion Red (for all trims) as well as Dynamic Grey (exclusive to FR trim from mid-October).

The start of an electric future
SEAT’s model year changes also herald the beginning of an exciting move for the brand’s smallest vehicle, the Mii city car. As demand grows to reduce the impact on the environment, SEAT is starting to integrate electrification into its range of vehicles, the first of which is the Mii electric.

Taking on the baton from combustion engine variants, production of the first all-electric vehicle from SEAT will start in Q4 2019. The Mii electric brings together a state-of-the-art powertrain, with new levels of connectivity, putting greater control in the customer’s hands.

In the first half of the year, SEAT UK posted its best results in history. The company’s figures showed a record volume, with 37,700 vehicles sold, which means 5.1% more than in the same period of last year. Thanks to these model updates, SEAT expects to further boost its successful sales results.

ENDS

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in 80 countries on all five continents. In 2018, SEAT sold 517,600 cars, the highest figure in the 68-year history of the brand, posted a profit after tax of 294 million euros and a record turnover of close to 10 billion euros.

The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communications

Arnaud Hacault
Head of Product Communications
M/ +34 659 134 804
Arnaud.hacault@seat.es
 

Jaume Rabassa
Product Communications
M/ +34 619 616 470
Jaume.rabassa@seat.es

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