SEAT WILL BE ABLE TO DETECT IF YOU FALL ASLEEP AT THE WHEEL

  • SEAT working with technology start-ups to drive better road safety
  • Computer Artificial Intelligence ensures driver is awake and not distracted
  • 36% of collisions are due to driver distraction or tiredness
  • Active glazing technology another route of development for future SEATs

Milton Keynes, Friday 6th March: SEAT is researching and developing artificial intelligence technology to combat driver fatigue and improve road safety.

SEAT’s Xplora team, in conjunction with Eyesight Technologies, is developing advanced technology that studies a driver’s eyes and head movement to detect if they’re falling asleep or distracted. It uses an algorithm which analyses the eye openness, angle of vision, blink rate and head position of the driver, along with other visual attributes.

In the event it detects that the driver is drowsy, asleep or perhaps distracted by their mobile phone, it will trigger an alert. The technology can also identify the driver from previous trips and adjust the seats, mirrors, heating settings and other cabin features according to their personal preferences.

Eventually, the software will be able to detect pedestrians and analyse whether the driver has spotted them as well.

Research has shown that driver distraction and tiredness are among the biggest dangers on the roads, contributing to 36% of road traffic collisions.*

SEAT is also working alongside Gauzy, which is developing an active glazing technology that adapts to the weather conditions. It gives the driver the ability to darken windows, within legal limits, to avoid being dazzled by the sun while lighten the windows in darker environments and weather conditions.

Stefan Ilijevic, the head of Product innovation at SEAT, said:“In total more than 90 per cent of the road accidents in Europe are caused by human factor. The main reasons include distraction and tiredness, excessive speed and alcohol and drugs.

"At SEAT we are working on solutions to prevent negligence behind the steering wheel and significantly reduce road accidents.

"We partner with some of the world's brightest companies on important technology to save lives, since our long-term vision is a world with zero accidents.”

SEAT’s Xplora team searches for innovative companies which develop connected car technology and smart mobility services.

Eyesight Technologies, based in Tel Aviv, Israel, uses advanced computer vision and artificial intelligence to improve road safety. Gauzy was started in the kitchen of one of its founders, who was looking for a way to make windows more private.

SEAT launched Xplora with Champion Motors, which is the Volkswagen Group’s brand importer in Israel, and in two years has worked with more than 200 emerging Israeli businesses.

Their team is responsible for finding solutions that enhance well-being and safety, cybersecurity, sustainability and artificial intelligence.

The aim is to carry out at least 10 proofs of concept every year to test how selected innovations would adapt in vehicles and services.

Aitor Aizkorreta, the head of scouting for SEAT in Israel, said:“This concentration of emerging companies makes Tel Aviv one of the easiest global innovation hubs to explore for solutions that improve our cars and services.”

Ilijevic added:“If you want to be a leader of the disruption in the car industry instead of a spectator, then not only do you have to be in Tel Aviv, but in the world's other major technology hubs as well.

“If we want to shape the future, we have to be in the most innovative ecosystems.

“It not only enables you to be the first and apply new technologies, but you can also attract the best talent, as they want to work in companies that are spearheading change.”

ENDS

*According to Full Impact Assessment, DaCoTA EC FP7 project, Commission of European Communities

Notes to editor:

About SEAT
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exports 80% of its vehicles, and is present in 80 countries on all five continents. In 2019, SEAT sold 574,100 cars, the highest figure in the history of the company.

The SEAT Group employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii electric, SEAT’s first 100% electric car, in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and it is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Jodie Davies, Head of Press and Public Relations
01908 548 077; 07876 843 362; jodie.davies@seatcars.co.uk

Sam Mercer, Product Affairs Manager
01908 548069, 07557 597181; sam.mercer@seatcars.co.uk

Laura Margott, Media Relations Manager
01908 548 078; 07881 227 608; laura.margott@seatcars.co.uk; pressevents@seatcars.co.uk

Craig Jones, Press Fleet Manager
01908 548 364; 07827 978 411; craig.jones2@seatcars.co.uk

www.seatpress.co.uk

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