SEAT Press

SEAT ADDS SPANISH FLAVOUR TO GTI TREFFEN 2012

SEAT is once again a star attraction at the exciting GTI Treffen event at Wörthersee in Austria,... more

Wed 16 May 2012

MPV KING SEAT ALHAMBRA PICKS UP TENTH UK AWARD

SEAT UK is celebrating a double-digit tally of national awards for its widely-praised Alhambra... more

Fri 11 May 2012

SEAT UK APPOINTS NEW NATIONAL FLEET AND BUSINESS SALES MANAGER TO DRIVE FURTHER GROWTH

SEAT UK has appointed Philip Allan as its new National Fleet and Business Sales Manager as it... more

Thu 3 May 2012

SEAT LAUNCHES MARKET OFFENSIVE IN CHINA

/ Eight showrooms in major cities, 15 outlets by the end of the year / Strategic... more

Wed 25 April 2012

SEAT IBIZA CUPRA CONCEPT WORLD DEBUT IN BEIJING

Just days after it went on sale in the UK SEAT is taking the already sporty design of the New... more

Sun 22 April 2012

THIS SUMMER IT’S ALL ABOUT MII – FROM JUST £7,845 RRP

• Stylish SEAT city car available to order in SEAT UK showrooms now • Generous... more

Mon 2 April 2012

SEAT DEALER ‘TWEETS’ ITS CUSTOMERS SO WELL

A switched-on SEAT dealer has harnessed the power of social media to transact almost an entire... more

Tue 27 March 2012

CLASS-LEADING SEAT ALHAMBRA IS FLEET NEWS’ FAVOURITE

The multi award-winning SEAT Alhambra continues its unprecedented awards success with news that... more

Fri 23 March 2012

SEAT’S LEON FR+ SUPERCOPA SPORTS A STUNNING NEW LOOK

Fresh for the new ‘12’ plate change SEAT is giving one of its most popular performance... more

Thu 15 March 2012

SEAT REVEALS LOWER PRICES FOR NEW IBIZA RANGE

Fresh from its triumphant debut at the recent Geneva Motor Show the latest iteration of SEAT’S... more

Mon 12 March 2012

A WEEK IN PICTURES – SEAT’S INNOVATIVE TEST DRIVE DIARY

For immediate release

15 February 2012

A WEEK IN PICTURES – SEAT’S INNOVATIVE TEST DRIVE DIARY

In a world of ‘tweets’, ‘posts’ and ‘likes’ it’s only right that young-spirited car brand SEAT is leading the way in social media with an innovative feature on Facebook.

The dynamic Spanish car brand’s UK operation recently launched its exciting ‘Test Drive Diaries’ initiative and, already, several lucky followers of the firm’s UK presence in cyberspace have been selected for a week behind the wheel of a new SEAT.

The idea is simple: SEAT’s ingenious Marketing team gives ordinary drivers from around the UK who express an interest in taking part the chance to spend seven days driving a new model from the Spanish brand’s portfolio of exciting, award-winning new cars.

In return, the lucky drivers document their experiences via a video camera. The resulting footage is cut together into a short film which appears on SEAT UK’s increasingly busy Facebook wall.

Updates on the SEAT page alert followers to the latest ‘Test Drive Diaries’ recruitment phase, after which would-be drivers simply post comments on the wall telling the SEAT social media team what they would do with the vehicle during their week-long loan.

The most recent video features musician and SEAT aficionado Nick Duff who spent a week at the wheel of a new SEAT Alhambra. Among the challenges he faced was loading the award-winning seven-seat MPV with kit for a gig by his pop and rock covers band The Antidote.

The videos generate comment and debate on SEAT’s Facebook wall, while in Nick’s case the experience led to him actually buying a new car – opting for a ‘61’ plate SEAT Ibiza Sportrider from Pentagon SEAT in Scunthorpe.

SEAT UK National Communications Manager Steve Bellew said: ‘The amazing success of this exciting initiative on Facebook has really taken us all by surprise.

‘In the few weeks it has been running we’ve already generated some great videos, and some great interaction with SEAT enthusiasts on Facebook. I’m really pleased with the feedback we’ve been getting as our Facebook presence gathers more followers by the day.’

To find out more about SEAT Test Drive Diaries on Facebook, or to put your name forward for the next week-long video drive, simply follow the SEAT UK Facebook account at: http://www.facebook.com/seatuk?sk=wall and then click on the relevant link.

(ends)

For more information on SEAT please contact:

Mike Orford, Head of Press and Public Relations

Tel: 01908 548077; mob: 07714 392040; e-mail: mike.orford@seatcars.co.uk

www.twitter.com/seat_cars_uk

Scott Fisher, Product Affairs Manager

Tel: 01908 548069; mob: 07738 894706; e-mail: scott.fisher@seatcars.co.uk

Katherine Nebbitt, Press Relations Manager

Tel: 01908 548078; mob: 07738 895442; e-mail: katherine.nebbitt@seatcars.co.uk

Adrienne Pearson, Press Administrator

Tel: 01908 548364; email: adrienne.pearson@seatcars.co.uk

01212/SF/mo

This news release and illustration are issued in accordance with Clause 1.2j of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind