Dec 14, 2017

  • SEAT delivered 40,400 vehicles last month, led by the momentum in Germany (+25.6%) and Spain (+19.8%). UK up 18.5%
  • With a month left to end the year SEAT has already surpassed its total volume achieved in 2016
  • Sales records up to to the end of November in Germany, UK, Turkey, Austria, Switzerland, Israel and the Czech Republic
  • The Ibiza, shortlisted for the prestigious Car of the Year Award in Europe in 2018

Martorell, 14/12/2017 – SEAT’s impressive sales momentum continued in November, as the Barcelona-based brand saw strong growth of 18.7% year-on-year. The carmaker again surpassed the 40,000 unit barrier last month, delivering a total of 40,400 cars, compared to 24,000 in the penultimate month of 2016. Once again, solid performance in Germany (+25.6%) and Spain (+19.8%) boosted the monthly results. In addition, other markets such as UK (+18.5%), Turkey (+58.0%), Belgium (+30%), The Netherlands (+29.5%) and Poland (+29.1%) also performed strongly.

SEAT’s global sales have gone up by 14.7% so far this year, with just one month left of 2017. From January to November, SEAT sold 435,500 vehicles, which is 56,000 more than in the same period of 2016 (379,500). With this result, the brand has already exceeded the sales figure achieved in all of 2016, when the year closed with almost 409,000 vehicle deliveries.

SEAT Vice-President for Sales and Marketing Wayne Griffiths pointed out that “in November, we maintained our October growth performance. We are finalising a very positive final quarter, which translates into an unbeatable end result for a year where we have become one the fastest growing brands in Europe. Surpassing the sales figure of all of 2016 when there is still a month left before concluding the year is an excellent achievement, and one we have accomplished thanks to the extension and renewal of the range and the hard work carried out by the entire team and our dealer network”.

This sales increase has led seven of SEAT’s twelve main markets to post all-time record high sales figures for the January to November period. By countries, the brand grew by 14.8% in Germany, with a total of 94,900 vehicles sold; 18.5% in the United Kingdom (52,300), 13.4% in Turkey (19,400), 16.5% in Austria (16,600), 33.7% in Switzerland (9,400), 5.8% in Israel (8,300) and by 5.2% in the Czech Republic (7,800). Furthermore, Spain remains the brand’s second largest market behind Germany with 88,400 vehicle deliveries, which is 21.3% more than in 2016.

The Ibiza, a contender in the Car of the Year Award in Europe in 2018
For the first time in its history, SEAT has one of its very own cars – the Ibiza – rubbing shoulders with six other models as a finalist in the prestigious Car of the Year Award in Europe in 2018. The winner will be announced on 8th March at the 88th International Geneva Motor Show. This recognition comes in a very special year for SEAT, as the company is about to embark on its biggest ever product offensive, which will include a third SUV, seating up to seven passengers.


SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communications

Cristina Vall-Llosada
Head of Corporate Communications
T / +34 93 708 53 78 
M/ +34 646 295 296 

Ezequiel Avilés
Corporate Communications
T / +34 93 708 59 50 
M/ +34 646 303 738

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