Jan 23, 2018

  • Brand continues progress with outstanding true fleet and overall fleet sales
  • Strong results cement position as fastest-growing OEM in top 20 for fleet sales
  • Outperforms overall fleet market which is down 4.5%  
  • New models, greater market coverage and service levels contribute to improving performance 
  • Arona crossover on sale now with outstanding whole life costs

SEAT UK recorded its best ever fleet and true fleet sales results in 2017 while cementing its position as the fastest growing manufacturer in the top 20.

The Spanish brand’s improvement translates to increases of a third (33.7%) in overall fleet, despite the market declining by 4.5%, and a whopping 49.4% in true fleet.

Its 2017 results were achieved despite a managed 23.7% reduction in rental units, a short-cycle channel which impacts residual values. 

The encouraging results arrive during a year in which SEAT has added to its product portfolio with the introduction of the all-new Arona crossover and the New Ibiza, building on the continued success of the highly acclaimed Ateca SUV.

As well as offering new products which deliver quality, style and practicality, having a SEAT on fleet is cost-effective, with highly competitive total cost of ownership (TCO) statistics across the range. To help decision makers determine which vehicle to choose, the new fleet website now boasts a TCO comparator powered by cap.

SEAT UK Head of Fleet & Business Sales, Peter McDonald, commented: “As a brand we’ve made big steps in recent years, bolstering our team of fleet professionals, refining the buying process and offering a range of models which are attracting rave reviews while meeting the needs of fleet managers and drivers alike.

“Last year was extremely challenging from an industry perspective; considering that environment our performance is something we are especially proud of and we hope to continue to provide products and service levels which exceed the expectations of fleets.”  

Order books for the new Arona are now open following its official UK launch in December. Baby brother to the hugely successful Ateca, it recently received outstanding TCO forecasts – rated from just 51.13p per mile over its lifetime in 1.0 TSI 95PS form – from data specialist, cap.

For more information on SEAT fleet, see, call 0800 975 7844 or email      


Notes for editors:

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and now Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Andy McGregor, Head of Press and Public Relations
01908 548 077; 07956042400;

Mike Gale, Product Affairs Manager
01908 548 069; 07788 339 722;

Laura Margott, Media Relations Manager
01908 548 078;

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.

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