Feb 9, 2018

  • SEAT sells 4,203 cars in January 2018 – up 9% versus previous year
  • Strong sales performance sees Barcelona-based brand maintain its momentum from 2017
  • New Arona compact crossover already significantly ahead of SEAT’s own UK sales forecast

Fresh from breaking UK sales records across the board last year, SEAT has continued its momentum into 2018, posting a strong 9% increase in January sales compared to 2017.

In a UK new car market down more than 6%, the Barcelona-based brand bucked the trend in its customary style, selling a total of 4,203 cars in January 2018. Its strong sales figures represented an increase of 349 cars on the same period last year and impressive UK market share of 2.57%. SEAT’s latest addition, Arona, which only launched in this country on 17 November 2017, has got off to a particularly strong start too, with orders ahead of the brand’s own sales predictions.

Posting such strong early results, the ambitious brand also shook up the usual sales charts. Its increasingly strong model range is doing a sterling job of attracting both retail and fleet buyers too. On the latter, SEAT continues to increase its market presence. In the UK True Fleet market, a landmark achievement came as it made it into the top ten selling manufacturers list for the first time in January.

Commenting on SEAT’s continuing progress, Richard Harrison, Director, SEAT UK, said, “I am delighted to see momentum from our record-breaking 2017 performance has continued into 2018. The new Arona has been the perfect addition to our multi-award winning range, with customer orders running way ahead of our initial expectations. With such a great range of new cars attracting so many new customers to the SEAT brand, we are on track for another record breaking year in 2018.”


SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2017, SEAT achieved worldwide sales of nearly 470,000 vehicles.

The SEAT Group employs close to 14,700 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Andy McGregor, Head of Marketing & Press and Public Relations
01908 548 077; 07956 042 400; 

Mike Gale, Product Affairs Manager
01908 548 069; 07788 339 722;

Laura Margott, Media Relations Manager
01908 548 078; 07795 453 704;

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;

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