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To continue driving the future of motorsport, CUPRA has signed Mattias Ekström as the new e-ambassador of the brand. The Swedish racer joins the Tribe to lead CUPRA’s electric racing strategy. Besides, Ekström will become the CUPRA e-Racer official driver.
The CUPRA e-Racer Concept, the world’s first all-electric touring car, has continued its prize-winning streak, taking the top honour in the Conceptual Transportation category of the influential 2019 German Design Awards.
It’s only been two months since Ducati Team riders and CUPRA ambassadors Jorge Lorenzo and Andrea Dovizioso drove the brand’s TCR for the first time.
Nov 02, 2018
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