Press kit





To continue driving the future of motorsport, CUPRA has signed Mattias Ekström as the new e-ambassador of the brand. The Swedish racer joins the Tribe to lead CUPRA’s electric racing strategy. Besides, Ekström will become the CUPRA e-Racer official driver.

CUPRA e-Racer takes first in German Design Awards

The CUPRA e-Racer Concept, the world’s first all-electric touring car, has continued its prize-winning streak, taking the top honour in the Conceptual Transportation category of the influential 2019 German Design Awards.

Lorenzo and Dovizioso, one on one

It’s only been two months since Ducati Team riders and CUPRA ambassadors Jorge Lorenzo and Andrea Dovizioso drove the brand’s TCR for the first time.

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Countdown begins to SEAT Leon Eurocup launch

Countdown begins to SEAT Leon Eurocup launch

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