Experiencing performance: driving CUPRA Formentor for the first time

  • CUPRA development team describes the driving impressions after getting behind the wheel of the Formentor
  • First ever CUPRA-only model offers unrivalled control, character and performance in an SUV Coupé
  • Collaboration with CUPRA drivers Jordi Gené and Mattias Ekström during development saw circuit performance applied to the all-new Formentor
  • CUPRA Formentor available to order in the UK from 20th October 2020, when prices and specifications are announced

Martorell 08/10/20: While the CUPRA Formentor has nearly arrived in the UK, a fortunate few have already experienced the performance of the SUV Coupé.

Having designed and engineered the CUPRA Formentor, the development team had the privelege of being among the first behind the wheel of CUPRA’s first ever uniquely designed and developed model.

After taking the 310 bhp CUPRA Formentor to a closed road with plenty of sharp bends, steep declines and inclines - SEAT executive Vice-president for R&D, Dr Werner Tietz, CUPRA Technical Officer Mart Almuni and CUPRA driver Jordi Gené have given their first impressions of the highly-anticipated CUPRA Formentor.

Controlled power
Getting behind the wheel of the Formentor, CUPRA Technical Officer Marta Almuni explained how its impressive driving dynamics are helped by the five different driving modes: “We tried to give it the same feeling as a compact vehicle and with its progressive steering and adaptive chassis we created five driving modes”

One steering wheel, complete command
As you get behind the wheel, the first thing that drivers will notice is the impressive steering wheel, with which you can access the CUPRA Formentor’s driving modes seamlessly.

In fact, almost everything in the Formentor is able to be controlled via the steering wheel, including the ignition. SEAT executive Vice-president for R&D,Dr Werner Tietz explained the impact on the CUPRA’s driving dynamics, saying: “By taking your hands off the wheel as little as possible, driving is very sporty as well as safe. There are also fewer distractions so you can enjoy the road to the fullest.”

Made to feel the asphalt
The bucket seats in the CUPRA Formentor have been similarly designed to help enhance the feeling of being in contact with the road, even with its higher driving position. Almuni explained: “We pay extra special attention to the seats. It was a first step to bringing the emotion of a racing car to a production vehicle. They are the first point of contact with the driver and convey all the sensations of the road.”

The circuit experience on the road
Designed to offer outstanding performance and precision behind the wheel, the CUPRA engineering team worked side by side with CUPRA drivers Jordi Gené and Mattias Ekström, in order to apply their experience on the circuit to the Formentor. According to Almuni, “Another thing we worked on a lot was the adjustments to the chassis, suspension, steering and engine calibrations. The final tests were done with Gené and Ekström who helped us to ensure that the car had the cornering accuracy we wanted and the accelerator pedal reactivity we were looking for.”

After testing the CUPRA Formentor Launch Edition again, Jordi Gené describes his reaction: “The result has been amazing. The steering wheel fully transmits what happens under the wheels and the suspension allows you to always be in control.”

UK specification and pricing of the CUPRA Formentor will be announced on the 20th October 2020, when order books open.

ENDS

CUPRA is a special brand for unique people, designed to captivate customers and meet all car lovers’ expectations of uniqueness, sophistication and performance. In its second year of operations, CUPRA sales shot up by 71.8% in 2019, reaching almost 24,700 units thanks to the success of the CUPRA Ateca. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in close to 250 CUPRA Specialists around the world.

For more information, please contact:

Jodie Davies, Head of Press and Public Relations
01908 548 077; 07876 843 362; jodie.davies@seatcars.co.uk

Sam Mercer, Product Affairs Manager
01908 548069, 07557 597181; sam.mercer@seatcars.co.uk 

Laura Margott, Media Relations Manager
01908 548 078; 07881 227 608; laura.margott@seatcars.co.uk; pressevents@seatcars.co.uk

www.seatpress.co.uk

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