• The new CUPRA Formentor TV advert will premiere in the UK on 13 November 2020
  • The brand’s new spot features Games of Thrones actress, Nathalie Emmanuel
  • British rapper Loyle Carner has composed the song exclusively for the campaign
  • Formentor campaign called ‘Feel Another Way’
  • View the advert here:

Milton Keynes (11 November 2020) – British stars Nathalie Emmanuel (actress) and Loyle Carner (rapper) play a starring role in the new CUPRA Formentor television advert, which airs for the first time on video on demand platforms (ITV Hub, ALL4 and Sky, plus on YouTube) on 13 November 2020.

Called ‘Feel Another Way’, the new model’s campaign reflects on the emotions that make us feel alive. Following the TV advert’s first airing, a digital and social campaign will commence as vehicles begin to arrive into CUPRA retailers nationwide.

The Game of Thrones and Fast & Furious actress, Nathalie Emmanuel plunges into the void on an journey from the stratosphere to Cape Formentor, where she discovers the new CUPRA model. This fall takes the protagonist back to her childhood to remind her that there is something inside her that drives her to live so intensely, in a parallel with the adrenaline and excitement felt when driving the Formentor.

The advert is features a soundtrack, named “Alive”, composed by and voiced by British rapper, Loyle Carner.

The spot was filmed at Cape Formentor on the island of Mallorca, the location that inspired and gave its name to the first model developed exclusively for the brand.

The 30-second advert can be watched here:


CUPRA Global Marketing Director, Jason Lusty commented: “The campaign brings to life CUPRA´s ambition of being an unconventional and emotional challenger brand. CUPRA Formentor clearly reflects this brand essence: The progressive design is not only eye-catching, but underlines the strong character and attitude as well as the sensual experience you are immersed in when seeing, feeling or driving the car.”

A model with 100% CUPRA DNA
The Formentor coupe SUV is the first vehicle specifically designed and developed for the CUPRA brand. The new model will arrive at UK dealers before the end of the year, with further engines, including a plug-in hybrid, following at the beginning of next year. CUPRA Formentor is priced from £27,300 (150PS TSI manual) with the 310PS 4Drive DSG available now from £39,830.

To find your nearest CUPRA retailer, visit


CUPRA is a special brand for unique people, designed to captivate customers and meet all car lovers’ expectations of uniqueness, sophistication and performance. In its second year of operations, CUPRA sales shot up by 71.8% in 2019, reaching almost 24,700 units thanks to the success of the CUPRA Ateca. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in close to 250 CUPRA Specialists around the world.

For more information, please contact:

Jodie Davies, Head of Press and Public Relations
07876 843 362;

Sam Mercer, Product Affairs Manager
07557 597181;  

Laura Margott, Media Relations Manager
07881 227 608;;

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.

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CUPRA Formentor: the first model exclusively developed for CUPRA BRAND

CUPRA Formentor: the first model exclusively developed for CUPRA BRAND

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