SEAT Fleet passes AA Driving School test with new partnership

  • Award-winning SEAT Fleet service chosen by AA Driving School as vehicle supplier
  • User-chooser agreement will give instructors option to choose acclaimed Arona and Ibiza models
  • Vehicle quality and ‘ease of doing business’ helped SEAT secure partnership with the respected driving school brand

Milton Keynes, (15/12/2020) – SEAT Fleet has partnered with the AA Driving School in an agreement that will see two of its most popular vehicles become available to the renowned brand’s instructors. 

The award-winning Arona compact SUV and Ibiza hatchback, ideal for new or experienced drivers, will become available to AA Driving School instructors.

As well as their impeccable safety credentials and dynamic driving characteristics, each model boasts outstanding total cost of ownership (TCO) figures, making them ideal options for any instructor. 

The deal between the two brands, will ensure its instructors have the option to buy a highly desirable SEAT of their choosing: the stylish, nimble yet practical Ibiza FR 1.0 TSI 95 PS or the even more spacious Arona SE Technology 1.0 TSI 95 PS, which also offers an intuitive driving dynamics.

The AA Driving School cited SEAT’s Fleet Manufacturers of the Year accolades and the outstanding quality of its line-up of vehicles as key to the deal. Its ‘easymove’ approach, making it much simpler for fleet drivers to select and specify their vehicle, was also a factor in the decision-making process. 

SEAT UK Head of Fleet, Craig Cavanagh, commented: “The AA Driving School is responsible for training and developing the skills of thousands of new drivers every year. It is a vital job, and working closely with the AA, we can see why so many drivers put their trust in the brand.

“Learning to drive is such a formative part of your life; everybody remembers their first car or the car they learned in, and I’m delighted that due to this agreement, many more drivers will be able to say that the first car they drove was a SEAT. Our vehicles will stick in the memory; they are incredibly easy – not to mention fun – to drive, and present a compelling financial proposition, too.”

Sarah Rees, AA Driving School managing director, said: “We are pleased to be able to expand our fleet by partnering with SEAT to bring more choice and flexibility for our instructors.

“The new models are stylish and easy to drive and we think that they will be a popular choice with pupils too.”

With SEAT’s easymove approach, fleet customers need only choose the trim level, engine and colour on the online configurator – each has its own unique equipment to make it stand out and each comes with metallic paint as standard, making it simpler for fleet managers and user choosers to pick the perfect car for their needs.

For more information on SEAT fleet, see www.seat.co.uk/fleet, call 0800 975 7844 or email businesscentre@seatfleet.co.uk

ENDS

Notes to editor:

About SEAT
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), sells vehicles under the SEAT and CUPRA brands, while SEAT MÓ covers urban mobility products and solutions. SEAT exports 81% of its vehicles, and is present in more than 75 countries. In 2019, SEAT sold 574,100 cars, posted a profit after tax of 346 million euros and a record turnover of more than 11 billion euros. 

SEAT employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the Ibiza, Arona and Leon. Additionally, the company produces the Ateca in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii electric, SEAT’s first 100% electric car, in Slovakia. These plants are joined by SEAT:CODE, the software development centre located in Barcelona.

SEAT will invest 5 billion euros through to 2025 in R&D projects for vehicle development, specially to electrify the range, and to equipment and facilities. The company aims to make Martorell a zero carbon footprint plant by 2050.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
07795 166422; juliet.carrington@seatcars.co.uk

Sam Mercer, Product Affairs Manager
07557 597181; sam.mercer@seatcars.co.uk

Laura Margott, Media Relations Manager
07881 227 608; laura.margott@seatcars.co.uk

www.seatpress.co.uk

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