CUPRA Formentor shortlisted for 2021 European Car of the Year 2021 award

  • The CUPRA Formentor, the first model designed and developed exclusively for the brand, one of seven vehicles shortlisted for Car of the Year 2021 award
  • Car of the Year 2021 is judged by a panel of 60 motoring journalists from across Europe, representing 23 countries
  • The overall winner will be announced on 1 March 2021

Milton Keynes, 8 January 2021
– The CUPRA Formentor, the first vehicle developed specifically for the brand, has been nominated as one of the seven finalists in the prestigious European Car of the Year 2021 award.

This is the culmination of a short journey for the brand, which started in February 2018 when CUPRA was born. The product range has been expanded and transformed since then, including CUPRA Ateca, CUPRA Leon and CUPRA Formentor.

“The CUPRA Formentor’s nomination in this year’s Car of the Year award is a tribute to the hard work and dedication of the brand’s entire team,” said Wayne Griffiths, President of CUPRA and SEAT. “The CUPRA Formentor, our first uniquely designed and developed model, is a real game changer: It brings a dimension to the market that hasn’t been seen before, helping make the brand more visible and desirable. With the CUPRA Formentor, we are joining a new growing segment in Europe.”

The CUPRA Formentor brings together the benefits of a performance car with the qualities of an SUV. In the UK, it’s available with a range of petrol powertrains, including two plug-in hybrid versions, full connectivity and the most advanced safety and convenience systems, lifting the coupe SUV to the top of its class.

The Car of the Year 2021 brings together a panel of prestigious motoring journalists from across Europe with the objective of finding the most outstanding new car on sale. The award’s jury consists of 60 members, who represent 23 European countries, who come together to pick the winner, which will be announced on 1 March 2021.


CUPRA is a brand from the SEAT Group, based on the contemporary design and sporty performance of its electrified models. Since its launch as an independent brand in 2018, sales have shot up and CUPRA closed 2019 with a growth of 72% over the previous year with nearly 25,000 units sold. In 2020, the CUPRA Leon and the CUPRA Formentor, the first model designed specifically for the brand, will hit the market. CUPRA is expanding its dealer network to reach nearly 520 specialised points of sales around the world by the end of 2020.

Coinciding with its second anniversary, CUPRA has inaugurated its new headquarters in Martorell (Barcelona), the CUPRA Garage, a 2,400 square meter building located next to SEAT's corporate headquarters. CUPRA also has a racing car workshop, the CUPRA Racing Factory, where it developed the first 100% electric touring racing car, the CUPRA e-Racer as well as becoming the first manufacturer to enter Extreme E.

In addition to becoming F.C. Barcelona’s exclusive automotive and mobility partner and World Padel Tour’s premium sponsor, CUPRA has formed an elite team of ambassadors, including the German goalkeeper Marc ter Stegen, the Swedish pilot Mattias Ekström and five of the best padel players in the world, among others.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
07795 166422;

Sam Mercer, Product Affairs Manager
07557 597181;  

Laura Margott, Media Relations Manager
07881 227 608;

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CUPRA Formentor shortlisted for 2021 European Car of the Year 2021 award

CUPRA Formentor shortlisted for 2021 European Car of the Year 2021 award

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